Marketing strategy
& brand direction
Get clear on who you're for, why you matter, and where growth can come from. Turn that thinking into priorities your team can actually use.
Independent thinking. Connected marketing.
Less busywork.
More voltage.
Strategy, systems, and execution for companies that need their marketing to work harder.
Tell me what you're trying to solve ↗Senior marketing leadership.One direct connection.
Strategy with a purpose✳Creativity with a job to do✳Technology that earns its keep✳
01 / The point of Electric
Marketing has enough people doing things. I help companies figure out what's worth doing.
More channels. More tools. More activity. Somewhere in the middle, the business objective gets lost. Electric brings the pieces together: a clear direction, the right people and systems, and a practical plan to make progress.
Senior-level thinking without the layers, overhead, or obligatory 47-slide deck.
02 / What I do
Connect the dots.
Then move the needle.
Start with the business problem.
Build the right mix around it.
Marketing strategy
Digital growth
& demand generation
Connect the campaign, the customer journey, and the conversion. Give paid media, search, content, email, and e-commerce a shared job to do.
Marketing technology
& practical AI
Make your tools work together and your team work smarter. Find useful applications for AI, build better workflows, and measure what matters to the business.
Fractional leadership
& a steady hand
Get senior marketing leadership without hiring another executive. Align the team, challenge the plan, and keep agencies and vendors moving toward the same goal.
03 / How we can work together
A fresh perspective.
A focused project.
Or a seat at your table.
Find the friction.
A focused look at your marketing, customer journey, or technology. Understand what's holding things back and leave with a prioritized path forward.
Make the next move.
A defined project with a clear finish line. A positioning reset, a growth plan, a better e-commerce experience, or an AI workflow worth using.
Keep things moving.
Ongoing strategic leadership for a team that needs direction, a sounding board, and someone to keep the work tied to the business.
A thinking partner.
With sleeves rolled up.
04 / The person on the other end
Hi. I'm Jason Fusco.
I connect the thinking
to the doing.
My work sits where business strategy, creative thinking, and technology meet. I've helped companies navigate brand and content, demand generation, e-commerce, analytics, and the systems behind it all.
Electric is built around a straightforward idea: good consulting should make the next decision clearer and the next step easier. You'll work directly with me, from the first question through the work that follows.
Curious by nature. Practical by design.
The working rhythm
Ask better questions.
Get to the business need behind the marketing request.
Choose a direction.
Make the priorities, tradeoffs, and next steps clear.
Put it to work.
Build, launch, learn, and adjust around meaningful results.
05 / Let's make a connection
What's keeping
your marketing
from clicking?
A stubborn challenge. A big ambition. A “we should probably figure this out.” That's a good place to start.
Start with a few thoughts. No elaborate brief required.